Privacy Policy

Last updated: 2026-06-29

Overview

Cereal ("we," "us," or "our") is a local-first desktop automation platform based in Rotterdam, the Netherlands. We are committed to protecting the privacy of our users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you use our website, platform, and services.

Cereal is built local-first: scripts run on your own machine, and your credentials, proxies, and automation data stay on your device. This policy explains the limited information we do process and why.

By accessing or using the Cereal website or platform, you agree to the terms of this Privacy Policy.

Information We Collect

Account Information

To use the Cereal platform, you must create an account. We collect and store the following information:

  • Full name
  • Email address
  • Encrypted password
  • Additional information provided during account creation

Desktop App Data

When using our desktop app, the following information is stored locally on your device:

  • Billing account details
  • Proxies
  • Shipping addresses

This data is stored encrypted on your device and is not transmitted to our servers.

Developer Portal Data

When developers use our developer portal to upload scripts, we collect and store information necessary for script management and distribution.

Usage Information

We collect information on how you use our platform, including:

  • Scripts downloaded and subscribed to
  • Tasks and automation execution details
  • Script configurations provided by users

Cookies and Analytics

Our website does not use cookies. We use Cloudflare Web Analytics (provided by Cloudflare, Inc.) to understand how visitors find and use the site. It is a privacy-first, cookieless analytics tool: it sets no cookies, does not use fingerprinting, does not track you across websites, and does not store any personal data about you.

To count page views, the analytics beacon processes limited, aggregate technical information such as the page visited, the referring source, and general browser and device type. This data is used only in aggregate to measure traffic and improve the website. We do not use it to identify you personally, and we do not sell it.

Because no cookies are set and no personal data is stored, no consent banner is required to use the website. You can also block the analytics beacon using your browser's privacy or content-blocking controls; doing so does not affect your ability to use the website.

The Cereal desktop app itself does not load website analytics; this section applies to our website only.

Legal Basis for Processing

If you are in the European Economic Area or the United Kingdom, we process your personal information under the following legal bases:

  • Performance of a contract — to provide your account and the services you request.
  • Legitimate interests — to operate, secure, and improve our platform and website (including aggregate analytics).
  • Consent — where required; you may withdraw consent at any time.
  • Legal obligation — to comply with applicable laws.

How We Use Your Information

We use the collected information for the following purposes:

  • To provide and improve our platform and services
  • To personalize user experience
  • To manage and distribute scripts
  • To communicate with users
  • To comply with legal obligations

Data Retention

We keep account and platform information for as long as your account is active and for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it. Website analytics are aggregate and cookieless, and are retained according to Cloudflare Web Analytics' retention period.

Data Security

We prioritize the security of your information. All data stored on our servers is encrypted, and access is restricted to authorized personnel only.

Sharing of Information

We do not sell, trade, or rent your personal information to third parties. However, we may share information with:

  • Third-party service providers assisting in platform operation (such as hosting and analytics providers)
  • Developers for script management and support
  • Authorities where required by law

International Data Transfers

Some of our service providers, including Cloudflare, may process data outside the European Economic Area. Where this happens, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your information.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or export your personal information, to object to or restrict certain processing, and to withdraw consent. You can manage your account settings and subscriptions through the Cereal platform, or exercise these rights by contacting us at [email protected]. If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.

Children's Privacy

Cereal is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us so we can remove it.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices. We will update the "Last updated" date above when we do. Check this page regularly for updates.

Contact Us

If you have any questions or concerns about this Privacy Policy, contact us at [email protected].